Fashion

The Dream Machine

Neural networks draw prints and dream up collections, and it feels as if fashion has only just met the machine. In fact their affair is more than two hundred years old, and it began with a loom.

SHUBA Editorial · 28 SEPTEMBER 2026

The Colour That Killed

Emerald ball gowns laced with arsenic, mauve fever and the chemistry that made fashion bright: the story of dyes, recalled every time we talk about “clean” clothes.

SHUBA Editorial · 28 SEPTEMBER 2026

The First Model

While the industry argues about digital twins and virtual models, it is worth remembering how the mannequin’s profession began in the first place, and why it was invented by an Englishman in Paris.

SHUBA Editorial · 28 SEPTEMBER 2026

The Corset: Prison or Armour

Doctors and feminists cursed it, designers buried it, and each time it came back. Four centuries in the life of the garment that best shows how fashion argues about the female body.

SHUBA Editorial · 28 SEPTEMBER 2026

Japan’s Answer to Paris

How the kimono, ukiyo-e prints and the Japanese view of cloth changed European cut, long before anyone talked about cultural borrowing, and twice within a single century.

SHUBA Editorial · 28 SEPTEMBER 2026

The Architecture of the Skirt

A steel frame that made woman the most conspicuous object in the city, a danger to herself and a favourite target of caricaturists: the story of the crinoline.

SHUBA Editorial · 28 SEPTEMBER 2026

Fashion in the Trenches

The trench coat, the cardigan, the balaclava, khaki and women’s trousers: wars left us half of the city wardrobe. How the army and wartime economy cut the fashions of the twentieth century.

SHUBA Editorial · 28 SEPTEMBER 2026

The Fashion Plate

Before photography, magazines and social media, fashion was dictated by hand-coloured engravings. A timeline of the genre that invented the fashion feed two hundred years before the smartphone.

SHUBA Editorial · 28 SEPTEMBER 2026

The Rise of Audacity

Wardrobe Stylist: Vladlena Golovko / Photographer: Elena Bezzubkina / Accessory Designer: Môju.li / Model: Andriana / Flower Arranger: Kamelia Podil / Makeup Artist/Hair…

SHUBA Magazine Editorial · 10 JANUARY 2026

20 Something

Photographer: Nick Saleum

SHUBA Magazine Editorial · 31 AUGUST 2025

Back to the memory

Model: Anna Balyasova

SHUBA Magazine Editorial · 31 AUGUST 2025

BÍARA

Wardrobe Stylist/Makeup Artist: Khrystyna Yatseniuk

SHUBA Magazine Editorial · 31 AUGUST 2025

Seven Sins

Wardrobe Stylist: Cecilia Amigo

SHUBA Magazine Editorial · 31 AUGUST 2025

Veil of Grace

Hair Stylist: Polina Ovchinnikova

SHUBA Magazine Editorial · 31 AUGUST 2025

David Blagojević

How did your journey in AI-powered art begin? What inspired you to pursue this direction?

SHUBA Magazine Editorial · 20 APRIL 2025

Experience in Production | Anastasia Limarenko

How did you start your career as a creative director and shoot producer? Which breakthrough projects were pivotal for you?

SHUBA Magazine Editorial · 20 APRIL 2025

VARYA JAMYL ™

The Origins of VARYA JAMYL ™: What inspired you to create the brand, and what is its history? VARYA JAMYL ™ was born from my passion for merging cutting-edge technology with…

SHUBA Magazine Editorial · 20 APRIL 2025

Yada Polish

Yada Polish is a director and producer from Saint Petersburg whose name has become synonymous with refined visual aesthetics and thoughtful storytelling. She specializes in…

SHUBA Magazine Editorial · 20 APRIL 2025

Back to the Hometown

Fashion Designer: Laura Skowron @lauraskowron

SHUBA Magazine Editorial · 25 MARCH 2025

In Polish Garden

Photographer: Izabela Garus @iggieex

SHUBA Magazine Editorial · 25 MARCH 2025

Raw Allure

Agency Ceo: Anastasiia Melnychenko @917 agency @amelnyx

SHUBA Magazine Editorial · 25 MARCH 2025

The Modern Muse

Makeup Artist/Hair Stylist: Anastasia Milevskaya @Milevskaya Anastasiya @milevskaya_makeup

SHUBA Magazine Editorial · 25 MARCH 2025

A lake day

Female Model: Katarine Giuberti @katarine.rg

SHUBA Magazine Editorial · 24 MARCH 2025

Glamour around the world

Female Model: Gvantsa Mkheidze @babi_basti16

SHUBA Magazine Editorial · 24 MARCH 2025

REBELLIONS NOBLES

Wardrobe Stylist/Model/Makeup Artist/Hair Stylist/Photographer: Angela Marcato

SHUBA Magazine Editorial · 24 MARCH 2025

Under Shade

Wardrobe Stylist: Mike Stallings @mikestallingsny

SHUBA Magazine Editorial · 24 MARCH 2025

Born To Decay

To introduce You to our readers, we’d love to share a bit about Your background and journey in the fashion world. Perhaps You could tell us about Your early inspirations or a…

SHUBA Magazine Editorial · 12 NOVEMBER 2024

Moonlight shadows

Model: Francesca Stabile

SHUBA Magazine Editorial · 7 OCTOBER 2024

Anastasia

SHUBA Magazine Editorial · 29 JUNE 2024

Colored Sap

Photo: @conceptpeople

SHUBA Magazine Editorial · 28 JUNE 2024

Eady steady go

Photo: @z.aparatka

SHUBA Magazine Editorial · 28 JUNE 2024

Pains of a changing world

Our new project is inspired by the idea of drastic vulnerability. The project started with rediscovering my fascination with human psychology, the anatomy of the human body,…

SHUBA Magazine Editorial · 28 JUNE 2024