Beauty

Deadly Beautiful

White lead, drops of belladonna, arsenic “complexion wafers” and radioactive powder. We read the ingredients of creams in apps, but once beauty could literally kill.

SHUBA Editorial · 28 SEPTEMBER 2026

The War for Beauty

Today celebrities launch their own beauty brands every month. A hundred years ago the beauty industry was built by three women with no capital: the daughter of former slaves, an emigrant from Kraków and a Canadian nurse.

SHUBA Editorial · 28 SEPTEMBER 2026

A Nose for the Empress

Niche perfumery is booming, and buyers study notes the way sommeliers study wine. From the eau de Cologne of 1709 to the Moscow perfumers who gave the world the creator of Chanel No. 5.

SHUBA Editorial · 28 SEPTEMBER 2026

Under the Parasol

A generation that applies SPF every morning is returning to the fashion for pallor, only now for the sake of health. How a tan went from disgrace to status and then to risk.

SHUBA Editorial · 28 SEPTEMBER 2026

The Powder Tax

Elaborate hairstyles, wigs and volume are back in fashion. In the eighteenth century a hairdo could carry a model ship, and the British government taxed hair powder, changing fashion for ever.

SHUBA Editorial · 28 SEPTEMBER 2026

Weapon and Comfort

In hard times women buy more lipstick, and economists have even coined a term for it. A timeline of the most political item in the make-up bag: from Mesopotamia to patriotic red.

SHUBA Editorial · 28 SEPTEMBER 2026

Mirror, Mirror

Filters and AI retouching change our reflection in real time. Yet once a good mirror was a state secret of Venice, and France lured away craftsmen to build the Hall of Mirrors.

SHUBA Editorial · 28 SEPTEMBER 2026

Brace

Makeup Artist: Valeriya Kutsan @kutsanvaleriya1

SHUBA Magazine Editorial · 25 MARCH 2025

MARCELLE

Model: Marcela @cysiiaa

SHUBA Magazine Editorial · 25 MARCH 2025

Faerie

SHUBA Magazine Editorial · 30 JUNE 2024

Flower power

SHUBA Magazine Editorial · 30 JUNE 2024

Perfect Shadows

SHUBA Magazine Editorial · 30 JUNE 2024

Sparkling Mermaid

SHUBA Magazine Editorial · 30 JUNE 2024